Dutch vodka brand LOUERS is entering the Polish market through a partnership with Crimston, expanding its network of partners. The move to Poland continues the vodka’s rapid expansion in Europe. This year, the brand has already launched in Slovenia, Servia, Croatia, Estonia, Romania, Finland, and Denmark.
The partnership with Crimston guarantees access to more than 150 venues across Poland, offers distributing and business consulting services, and helps introduce brands to Polish audiences with on-trade venues.
New premium vodka enters Polish gastronomy
Magdalena Stelmasiak, Brand Manager from Crimston, commented: Our firm aims at providing only the most unique brands, that we believe, LOUERS vodka is definitely one of them. Introduction of new products on the saturated markets might be challenging at times, but with a proper contribution and faith in the brand, it will be satisfactory to watch our common growth and Polish consumers interest in this outstanding brand.
Crimston’s portfolio includes 12 hotel bars, 55 restaurants, 35 bars, 9 premium alcohol shops chains, and 7 nightclubs. All off-trade and on-trade sales points are located in Poland, with main sales in Warsaw metropolis. Willem Louwers, founder of LOUERS vodka, said that this will “give LOUERS vodka a head starts in the Polish market.”
Louwers added: We value our new partnership with Crimston. We believe that their knowledge and experience in gastronomy will contribute toward establishing our vodka in the Polish market. The ambition always was to build a strong brand in one of Europe’s biggest vodka markets. Once our vodka is established in markets like Poland, our starting position in expanding to Northern America and Asia will be much stronger.
LOUERS vodka will also be listed at the internationally recognized nightclub level 27 in the heart of Warsaw. Level 27 is considered a leader in the Polish nightlife scene, the most awarded among all Polish clubs while being on the list of the world’s 100 best clubs, and an official member of the world’s finest clubs association.
International recognition for LOUERS vodka
Last month, LOUERS vodka was awarded the Master Medal at the 2023 Vodka Masters blind tasting in the ultra-premium vodka category, which allowed it to gain more public recognition.
Its vodka was described as lemon peel and freshly cut grass on the nose. Excellent mouthfeel with an exceptionally long aftertaste and a hint of bitterness at the end by the panel of judges.
LOUERS vodka is available for retail and wholesale through Crimston. For distribution inquiries, please contact: firstname.lastname@example.org.